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Landa Launch

Campaign Objective

  • Launch the Landa business and revolutionary technology at drupa 2012 – the world leading print tradeshow

Campaign Strategy

  • Maximise launch exposure and sales opportunities
  • ‘Benny Landa’ – leverage charismatic business CEO as key spokesperson and technology/market evangelist
  • Launch business at Landa drupa 2012 Press Conference – support with multiple pre- and post-show traditional and digital media engagement activities

Campaign Results

  • Landa business objectives met!
  • Landa launch widely acknowledged as ‘THE’ news of the show
  • 850 articles published in 30 countries, comprising 400 A4 pages (Apr-Jun 2012)
  • 560 Twitter followers, 830 Facebook likes, 30,000 YouTube views

850 articles published in 30 countries & 30,000 YouTube views

Stratasys McLaren F1 Campaign
Stratasys at Dubai Airshow
Landa Launch

PEOPLE SAY...

“Incus’ dedication to supporting our business through a critical point in its journey has been phenomenal. We have been fortunate to work with a talented team of PR professionals who have shown the pro-activity and desire to immerse themselves within our business, and subsequently deliver tangible results that have contributed to sales. They are our most valued partner and I have no doubt that they will play an integral role to the success of our business moving forward.”

Rami Reshef, CEO, GenCell

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