Landa Launch

Campaign Objective

• Launch the Landa business and revolutionary technology at drupa 2012 – the world leading print tradeshow

Campaign Strategy

• Maximise launch exposure and sales opportunities
• ‘Benny Landa’ – leverage charismatic business CEO as key spokesperson and technology/market evangelist
• Launch business at Landa drupa 2012 Press Conference – support with multiple pre- and post-show traditional and digital media engagement activities

Campaign Results

• Landa business objectives met!
• Landa launch widely acknowledged as ‘THE’ news of the show
• 850 articles published in 30 countries, comprising 400 A4 pages (Apr-Jun 2012)
• 560 Twitter followers, 830 Facebook likes, 30,000 YouTube views