Landa Launch

Campaign Objective

  • Launch the Landa business and revolutionary technology at drupa 2012 – the world leading print tradeshow

Campaign Strategy

  • Maximise launch exposure and sales opportunities
  • ‘Benny Landa’ – leverage charismatic business CEO as key spokesperson and technology/market evangelist
  • Launch business at Landa drupa 2012 Press Conference – support with multiple pre- and post-show traditional and digital media engagement activities

Campaign Results

  • Landa business objectives met!
  • Landa launch widely acknowledged as ‘THE’ news of the show
  • 850 articles published in 30 countries, comprising 400 A4 pages (Apr-Jun 2012)
  • 560 Twitter followers, 830 Facebook likes, 30,000 YouTube views

850 articles published in 30 countries & 30,000 YouTube views

Stratasys McLaren F1 Campaign
Stratasys at Dubai Airshow
Landa Launch