Samantha White

Junior Account Director

Having interned at a large global PR firm whilst studying at university, Sam instantly fell head over heels in love with the PR industry and has never looked back. She has been traversing the PR landscape ever since, garnering experience in industries ranging from healthcare to printing to tech, with The Bespoke Group becoming her ‘forever home’ in 2015.

For Sam, following the advice she was given a few years ago from a colleague that the industry is ‘PR, not ER’, allows her to stay calm under pressure and fully enjoy the buzz of a fast-paced PR environment. Sam believes in the power of bringing enthusiasm and positivity into the work environment…balanced by a dose of ‘healthy’ competition.

As a busy PR professional, mother-of-two and someone with a host of creative hobbies stretching from photography to interior design, her response to being asked what she’d want more of in life was immediate: more hours in the day!

Having interned at a large global PR firm whilst studying at university, Sam instantly fell head over heels in love with the PR industry and has never looked back. She has been traversing the PR landscape ever since, garnering experience in industries ranging from healthcare to printing to tech, with The Bespoke Group becoming her ‘forever home’ in 2015.

For Sam, following the advice she was given a few years ago from a colleague that the industry is ‘PR, not ER’, allows her to stay calm under pressure and fully enjoy the buzz of a fast-paced PR environment. Sam believes in the power of bringing enthusiasm and positivity into the work environment…balanced by a dose of ‘healthy’ competition.

As a busy PR professional, mother-of-two and someone with a host of creative hobbies stretching from photography to interior design, her response to being asked what she’d want more of in life was immediate: more hours in the day!