BP and StoreDot – Charging to the Front Page

Campaign Objectives

  • Lead a collaborative PR campaign with BP to secure mass mainstream/business media coverage of StoreDot’s ultra-fast charging EV battery

  • Attract automotive OEMs to sample StoreDot’s EV battery as well as investors – with a specific focus on the US and Europe

Campaign Strategy

  • Develop a multi-faceted launch strategy and pitch to BP’s exec team – including joint press releases, pre-pitched mainstream media exclusives under embargo, and a VIP media event

  • Create tiered media target groups, spanning mainstream, business and industry media – with each receiving different ‘exclusives’ to maximize media coverage

Campaign Results

  • 1000+ pieces of coverage (TV, newspapers, radio and industry media)

  • Business media: FT, CNBC, Bloomberg, Forbes, Business Insider, FAZ, The New Yorker, Fast Company, Globes + more

  • Mainstream TV/newspapers: BBC, Sky News, The Guardian (front page), The Daily Telegraph, Die Welt, Le Monde, La Vanguardia, Il Sore 24 Ore + more

  • Auto/EV: ChargedEVs, Auto BILD, Automotive World, Inside EVs, Elektro Auto News, Electrive, Auto Express + more

  • 2,000% increase in unique visitors to StoreDot website within first week, including several automotive OEM enquiries

Widespread coverage in world-leading business media outlets including the BBC, Bloomberg, Business Insider, CNBC, Daily Telegraph, FAZ, Financial Times, Forbes and Le Monde, as well as front page in The Guardian

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