SolarEdge – Making B2B Technology Resonate With Consumers Nationwide

Campaign Objectives

• Increase awareness of SolarEdge’s innovative UK home battery scheme with British homeowners
• Effectively convey a traditionally B2B technology to a mainstream B2C audience
• Strengthen SolarEdge’s position as market leader

Campaign Strategy

• Develop a more consumer-led press release, announcing the results of the UK’s first home battery scheme in the National Grid ESO Demand Flexibility Service
• Pre-pitch exclusive interviews with tier-1 UK mainstream media to secure national and regional coverage

Campaign Results

• Achieved coverage in over 140 publications including national, regional and trade media
• Secured national exclusive with the UK’s Press Association, syndicating the news across mainstream media
• SolarEdge reported unprecedented consumer enquiries for its home battery
• Positive engagement with the Scheme led to renewal with the UK National Grid DFS for 2024