LEO Lane – No News, No Problem

Campaign Objectives

  • Raise profile of our client, LEO Lane, and the benefits of their technology proposition for manufacturers and supply chain managers

Campaign Strategy

  • With no news to announce, Incus leveraged primary influential media as a vehicle for LEO Lane to drive conversations around relevant industry trends linked to its technology offering for manufacturers and supply chain managers, positioning client spokespeople as authoritative consultants imparting their knowledge to key target audiences

  • Incus created, pitched and placed ‘set-piece’ written editorials, ‘authored’ by client spokespeople with appropriate media outlets

  • Incus organised and hosted direct interviews and briefings over Teams to connect and introduce client spokespeople with key business, manufacturing and supply chain media/analysts

Campaign Results

  • Widespread coverage reaching priority markets of North America and UK via influential manufacturing and business media – including Forbes and Bloomberg Intelligence

Coverage achieved in mainstream media outlets, including Forbes, as well as multiple strong editorials across key supply chain and manufacturing trade titles in target regions of USA and UK

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