Lumet – Unveiling New Solar Technology with WSJ Exclusive

Campaign Objectives

• Launch Lumet and its breakthrough metallization technology for solar cell production within the US market
• Secure an exclusive with a leading US business media publication to attract investors and strategic partners

Campaign Strategy

• Take technical product messaging and convert into an easy-to-digest press story to appeal to both industry and mainstream media
• Pre-pitch the news under embargo to the WSJ and set-up an exclusive interview with Lumet’s CEO

Campaign Results

• Exclusive article in the WSJ with high-impact headline aligned to Lumet’s key message
• Following the WSJ exclusive, subsequent TV interviews secured with CNBC and CNN
• Press release sent to key industry media segments, followed by intense media pitching, resulting in 80+ articles