Lichfield, UK — 28 March 2025 – Flamerite Fires, a British manufacturer of electric fireplaces with a 25-year legacy of innovation and craftsmanship, has signed an OEM agreement and global sales agent agreement with Luxstar, one of China’s foremost electric fire producers.

This strategic partnership marks a major milestone for both companies, bringing together Flamerite’s award-winning British design expertise with Luxstar’s advanced manufacturing capabilities and established international distribution network.

The official signing has been completed at the HPBExpo 2025 (Hearth, Patio & Barbecue Expo) in New Orleans where the two companies are showcasing two new co-created products for 2025: an innovative stove that can be freestanding or hanging; and a holographic fire that brings even greater realism to the flame effect. Flamerite is also displaying its E-FX 1500 fireplace, recently announced as a US Good Design Award winner for its green credentials.

Under the terms of the agreement, Luxstar will manufacture selected products on an OEM basis for Flamerite, while Flamerite’s sought-after designs and brand power will become an integral part of Luxstar’s global growth strategy. Together, the two companies are uniquely positioned to deliver exceptional products to customers worldwide while accelerating growth through shared innovation and expanded market reach.

“For 25 years, Flamerite has built an unparalleled reputation for quality, design, and service within the electric fireplace industry,” said Mark McIvor, Chairman of Flamerite Fires. “By combining our design leadership with Luxstar’s impressive scale and global infrastructure, we are unlocking new opportunities to bring our products to a wider audience, faster than ever before.”

For Luxstar, this partnership is a gateway to British creativity and engineering excellence. “Flamerite’s designs are among the most respected in the industry,” said Kin Chen, General Manager at Luxstar. “With this development, we are excited to enhance our product range and offer our customers the very best in electric fire innovation under a globally respected brand.”

Both parties expect this to be a long and fruitful collaboration — one that will set new standards in the electric fireplace market through shared values of quality, innovation, and customer satisfaction.

Flamerite Fires has recently benefited from new investment by the Alliance Holdings Group, which will enable a wider range of products to be developed and sold faster to markets across the world.