McLaren F1 – Lights Out And Away We Go!

Campaign Objectives

• Highlight our client’s wide 3D printing/AM applications offering for motorsport/automotive with high-profile customer example to support marketing campaign focusing on this sector

Campaign Strategy

• Work closely with client’s customer, the McLaren F1 team, to organise, execute and manage an exclusive VIP media visit to the team’s base for an up-close look at how and where the tech is being used to improve car performance
• Organise international story exclusive with leading 24hr news channel
• Select and target other influential mainstream newspapers/broadcast media, as well as leading European automotive/motorsport and manufacturing press

Campaign Results

• Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)
• Live BBC News interview from event
• Secured attendance and coverage from 12 business/auto media at VIP event including Financial Times, Reuters, Automobil Produktion (GER) Automotive World, The Engineer, Industrieanzeiger (GER), Machines Production (FRA) The Manufacturer, Tecnologie Meccaniche (ITA), VDI Nachricten (GER)