Stratasys – Stealing the Show with Attention-grabbing New Product Unveil

Campaign Objectives

• Generate maximum exposure around new 3D printer introduction with attention-grabbing launch at major international tradeshow

Campaign Strategy

• Leverage opportunity around attending editors and journalists to
  capture attention of visitorship and media and ensure focus on client news package
• Capitalise on at-show attendance of first global customer (Toyota) with headline-stealing product unveil and contract signing
• Organise and co-ordinate insightful deep dive briefings with media to drive stronger and more in-depth media coverage

Campaign Results

• Massive attention around on-stand global launch at tradeshow with 250+ people assembling to witness the unveil and listen to client and customer speak
• 20+ interviews (inc. 4 video interviews) with media from 8 countries
• 60+ separate articles within just 48hrs of announcement