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  • About
    • About Incus
    • Vision
    • Diversity, Equality & Inclusion
    • Meet The Team
  • Services
  • Sectors
    • Clean Energy
    • Manufacturing
    • Technology
    • AgTech/Food Tech
  • Careers
    • Values
    • Benefits
    • Vacancies
    • Team Building
  • Press Room
  • Contact

Stratasys – Stealing the Show with Attention-grabbing New Product Unveil

Campaign Objectives

  • Generate maximum exposure around new 3D printer introduction with attention-grabbing launch at major international tradeshow

Campaign Strategy

  • Leverage opportunity around attending editors and journalists to
    capture attention of visitorship and media and ensure focus on client news package
  • Capitalise on at-show attendance of first global customer (Toyota) with headline-stealing product unveil and contract signing
  • Organise and co-ordinate insightful deep dive briefings with media to drive stronger and more in-depth media coverage

Campaign Results

  • Massive attention around on-stand global launch at tradeshow with 250+ people assembling to witness the unveil and listen to client and customer speak
  • 20+ interviews (inc. 4 video interviews) with media from 8 countries
  • 60+ separate articles within just 48hrs of announcement

60+ separate articles within just 48hrs of announcement

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Stratasys – Stealing the Show with Attention-grabbing New Product Unveil
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PEOPLE SAY...

“A good PR agency makes an editor’s job much simpler, and Incus certainly ticks that box. They are organised and responsive to any ideas I throw their way, and will come up with editorial opportunities that benefit the publication, our readers, and their clients. Unlike some agencies, they have detailed knowledge of their subject area and produce accurate, relevant and high-level content.”

Chris Beck, Editor, Manufacturing Management

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