Stratasys – Stealing the Show with Attention-grabbing New Product Unveil

Campaign Objectives

  • Generate maximum exposure around new 3D printer introduction with attention-grabbing launch at major international tradeshow

Campaign Strategy

  • Leverage opportunity around attending editors and journalists to
    capture attention of visitorship and media and ensure focus on client news package

  • Capitalise on at-show attendance of first global customer (Toyota) with headline-stealing product unveil and contract signing

  • Organise and co-ordinate insightful deep dive briefings with media to drive stronger and more in-depth media coverage

Campaign Results

  • Massive attention around on-stand global launch at tradeshow with 250+ people assembling to witness the unveil and listen to client and customer speak

  • 20+ interviews (inc. 4 video interviews) with media from 8 countries

  • 60+ separate articles within just 48hrs of announcement

60+ separate articles within just 48hrs of announcement

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