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  • About
    • About Incus
    • Vision
    • Diversity, Equality & Inclusion
    • Meet The Team
  • Services
  • Sectors
    • Clean Energy
    • Manufacturing
    • Technology
    • AgTech/Food Tech
  • Careers
    • Values
    • Benefits
    • Vacancies
    • Team Building
  • Press Room
  • Contact

Redefine Meat – New-Meat Goes Viral

Campaign Objectives

  • Unveil 3D printed steak and generate market excitement ahead of commercialisation
  • Increase sales leads – positively impact the sales funnel

Campaign Strategy

  • Secure global broadcast TV exclusive for ‘behind the scenes’ at HQ, using video content for viral syndication
  • Pre-pitch news under embargo to tier-1 newspapers in EU & USA and secure CEO interviews
  • Develop product launch press release for B2B and B2C audiences, with accompanying video for integrated social media campaign

Campaign Results

  • Secured Reuters for TV broadcast exclusive, with video content used virally across global TV networks
  • Widespread global coverage in 800+ media spanning mainstream/business, tech, food and 3D printing media
  • 1200+ sales enquiries within first week following launch

Creating a compelling news story to secure viral mass-mainstream TV and newspaper coverage globally

BP and StoreDot – Charging to the Front Page
Agmatix – Growing Crucial Market Awareness Through Thought Leadership
Redefine Meat – New-Meat Goes Viral
McLaren F1 – Lights Out And Away We Go!
SolarEdge – Making B2B Technology Resonate With Consumers Nationwide
Lumet – Unveiling new solar technology with WSJ exclusive
Stratasys – Stealing the Show with Attention-grabbing New Product Unveil
LEO Lane – No News, No Problem
Stratasys – McLaren F1 Campaign

PEOPLE SAY...

“Working with Incus for over a decade, they have a unique ability to work strategically and tactically with both start-ups and established organizations – simplifying the complexities of developing a comprehensive PR program. They also help us to define impactful messaging that resonates with our key target audiences, while securing us hard-to-reach editorial opportunities and speaking engagements.”

Bruce Bradshaw, CMO, 6K Additive

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