Stratasys McLaren F1 Campaign

Campaign Objective

• Highlight McLaren-Honda F1 team’s use of Stratasys 3D printing to demonstrate its value proposition for a wide range of applications – driving sales

Campaign Strategy

• Organise international story exclusive with leading 24 hour news channel
• Exclusive VIP media event at McLaren HQ targeting international mainstream newspapers/broadcast media, as well as leading UK and German automotive press

Campaign Results

• Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)
• Live BBC News interview from event
• Secured attendance and coverage from 12 key businesses/auto media at VIP event including Financial Times, CNN, CNBC, Huffington Post, International Business Times, Automotive World, Automobil Produktion