SolarEdge – Making B2B Technology Resonate With Consumers Nationwide

Campaign Objectives

  • Increase awareness of SolarEdge’s innovative UK home battery scheme with British homeowners

  • Effectively convey a traditionally B2B technology to a mainstream B2C audience

  • Strengthen SolarEdge’s position as market leader

Campaign Strategy

  • Develop a more consumer-led press release, announcing the results of the UK’s first home battery scheme in the National Grid ESO Demand Flexibility Service

  • Pre-pitch exclusive interviews with tier-1 UK mainstream media to secure national and regional coverage

Campaign Results

  • Achieved coverage in over 140 publications including national, regional and trade media

  • Secured national exclusive with the UK’s Press Association, syndicating the news across mainstream media

  • SolarEdge reported unprecedented consumer enquiries for its home battery

  • Positive engagement with the Scheme led to renewal with the UK National Grid DFS for 2024

National exclusive with the UK’s Press Association, leading to coverage in 140 UK national and regional mainstream media

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