BP and StoreDot – Charging to the Front Page

Campaign Objectives

• Lead a collaborative PR campaign with BP to secure mass mainstream/business media coverage of StoreDot’s ultra-fast charging EV battery
• Attract automotive OEMs to sample StoreDot’s EV battery as well as investors – with a specific focus on the US and Europe

Campaign Strategy

• Develop a multi-faceted launch strategy and pitch to BP’s exec team – including joint press releases, pre-pitched mainstream media exclusives under embargo, and a VIP media event
• Create tiered media target groups, spanning mainstream, business and industry media – with each receiving different ‘exclusives’ to maximize media coverage

Campaign Results

• 1000+ pieces of coverage (TV, newspapers, radio and industry media)
• Business media: FT, CNBC, Bloomberg, Forbes, Business Insider, FAZ, The New Yorker, Fast Company, Globes + more
• Mainstream TV/newspapers: BBC, Sky News, The Guardian (front page), The Daily Telegraph, Die Welt, Le Monde, La Vanguardia, Il Sore 24 Ore + more
• Auto/EV: ChargedEVs, Auto BILD, Automotive World, Inside EVs, Elektro Auto News, Electrive, Auto Express + more
• 2,000% increase in unique visitors to StoreDot website within first week, including several automotive OEM enquiries