BP and StoreDot – Charging to the Front Page

Campaign Objectives

  • Lead a collaborative PR campaign with BP to secure mass mainstream/business media coverage of StoreDot’s ultra-fast charging EV battery

  • Attract automotive OEMs to sample StoreDot’s EV battery as well as investors – with a specific focus on the US and Europe

Campaign Strategy

  • Develop a multi-faceted launch strategy and pitch to BP’s exec team – including joint press releases, pre-pitched mainstream media exclusives under embargo, and a VIP media event

  • Create tiered media target groups, spanning mainstream, business and industry media – with each receiving different ‘exclusives’ to maximize media coverage

Campaign Results

  • 1000+ pieces of coverage (TV, newspapers, radio and industry media)

  • Business media: FT, CNBC, Bloomberg, Forbes, Business Insider, FAZ, The New Yorker, Fast Company, Globes + more

  • Mainstream TV/newspapers: BBC, Sky News, The Guardian (front page), The Daily Telegraph, Die Welt, Le Monde, La Vanguardia, Il Sore 24 Ore + more

  • Auto/EV: ChargedEVs, Auto BILD, Automotive World, Inside EVs, Elektro Auto News, Electrive, Auto Express + more

  • 2,000% increase in unique visitors to StoreDot website within first week, including several automotive OEM enquiries

Widespread coverage in world-leading business media outlets including the BBC, Bloomberg, Business Insider, CNBC, Daily Telegraph, FAZ, Financial Times, Forbes and Le Monde, as well as front page in The Guardian

BP and StoreDot – Charging to the Front Page
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