McLaren F1 – Lights Out And Away We Go!

Campaign Objectives

  • Highlight our client’s wide 3D printing/AM applications offering for motorsport/automotive with high-profile customer example to support marketing campaign focusing on this sector

Campaign Strategy

  • Work closely with client’s customer, the McLaren F1 team, to organise, execute and manage an exclusive VIP media visit to the team’s base for an up-close look at how and where the tech is being used to improve car performance

  • Organise international story exclusive with leading 24hr news channel

  • Select and target other influential mainstream newspapers/broadcast media, as well as leading European automotive/motorsport and manufacturing press

Campaign Results

  • Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)

  • Live BBC News interview from event

  • Secured attendance and coverage from 12 business/auto media at VIP event including Financial Times, Reuters, Automobil Produktion (GER) Automotive World, The Engineer, Industrieanzeiger (GER), Machines Production (FRA) The Manufacturer, Tecnologie Meccaniche (ITA), VDI Nachricten (GER)

Sky News global broadcast exclusive, plus attendance and subsequent high-level coverage across other business/mainstream, auto/motorsport and manufacturing media outlets

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