logo
logo
  • About
    • About Incus
    • Vision
    • Diversity, Equality & Inclusion
    • Meet The Team
  • Services
  • Sectors
    • Clean Energy
    • Manufacturing
    • Technology
    • AgTech/Food Tech
  • Careers
    • Values
    • Benefits
    • Vacancies
    • Team Building
  • Press Room
  • Contact
  • About
    • About Incus
    • Vision
    • Diversity, Equality & Inclusion
    • Meet The Team
  • Services
  • Sectors
    • Clean Energy
    • Manufacturing
    • Technology
    • AgTech/Food Tech
  • Careers
    • Values
    • Benefits
    • Vacancies
    • Team Building
  • Press Room
  • Contact

Stratasys – McLaren F1 Campaign

Campaign Objective

  • Highlight McLaren-Honda F1 team’s use of Stratasys 3D printing to demonstrate its value proposition for a wide range of applications – driving sales

Campaign Strategy

  • Organise international story exclusive with leading 24 hour news channel
  • Exclusive VIP media event at McLaren HQ targeting international mainstream newspapers/broadcast media, as well as leading UK and German automotive press
  • Campaign Results

  • Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)
  • Live BBC News interview from event
  • Secured attendance and coverage from 12 key businesses/auto media at VIP event including Financial Times, CNN, CNBC, Huffington Post, International Business Times, Automotive World, Automobil Produktion
  • International TV exposure, including Sky News exclusive as well as 100+ articles across mainstream, business, automotive/motorsports, engineering, manufacturing and consumer tech outlets

    BP and StoreDot – Charging to the Front Page
    Agmatix – Growing Crucial Market Awareness Through Thought Leadership
    Redefine Meat – New-Meat Goes Viral
    McLaren F1 – Lights Out And Away We Go!
    SolarEdge – Making B2B Technology Resonate With Consumers Nationwide
    Lumet – Unveiling new solar technology with WSJ exclusive
    Stratasys – Stealing the Show with Attention-grabbing New Product Unveil
    LEO Lane – No News, No Problem
    Stratasys – McLaren F1 Campaign

    PEOPLE SAY...

    “As an editor, the main thing I appreciate when working with Incus is the assurance that their press releases will need very little or no editing upon receipt. They’re well written and informative enough to always hit the spot for our readers. Incus also understands the importance of the relationship between relevant images that link to the heading/title and theme of the story, which together help to hook the consumer into reading on.”

    Mike Richardson, Editor, Aerospace Manufacturing Magazine

    Privacy Policy | Terms & Conditions
    ©The Bespoke Group 2016 | Design by Beanwave