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    • Renewable Energy PR
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Stratasys – McLaren F1 Campaign

Campaign Objective

  • Highlight McLaren-Honda F1 team’s use of Stratasys 3D printing to demonstrate its value proposition for a wide range of applications – driving sales

Campaign Strategy

  • Organise international story exclusive with leading 24 hour news channel
  • Exclusive VIP media event at McLaren HQ targeting international mainstream newspapers/broadcast media, as well as leading UK and German automotive press
  • Campaign Results

  • Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)
  • Live BBC News interview from event
  • Secured attendance and coverage from 12 key businesses/auto media at VIP event including Financial Times, CNN, CNBC, Huffington Post, International Business Times, Automotive World, Automobil Produktion
  • International TV exposure, including Sky News exclusive as well as 100+ articles across mainstream, business, automotive/motorsports, engineering, manufacturing and consumer tech outlets

    SolarEdge – Utility-Scale/AgriPV
    BP and StoreDot – Charging to the Front Page
    Agmatix – Growing Crucial Market Awareness Through Thought Leadership
    Redefine Meat – New-Meat Goes Viral
    McLaren F1 – Lights Out And Away We Go!
    SolarEdge – Making B2B Technology Resonate With Consumers Nationwide
    Lumet – Unveiling new solar technology with WSJ exclusive
    Stratasys – Stealing the Show with Attention-grabbing New Product Unveil
    LEO Lane – No News, No Problem
    Stratasys – McLaren F1 Campaign

    PEOPLE SAY...

    “I have worked in industrial journalism for over three decades and therefore feel I can comment with a fair degree of experience on the merits of the communications I receive on behalf of technology suppliers and implementers. On that basis I have no hesitation in commending Incus Media very highly as an organisation that serves both its clients and the media very well. I find I can rely on it not just to supply well-written pertinent background information but also to facilitate direct constructive contact with its clients when appropriate. Its staff are also friendly and approachable as well as efficient and effective.”

    Mike Farish, Freelance Contributor, Automotive Manufacturing Solutions / The Engineer

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