Stratasys – McLaren F1 Campaign

Campaign Objective

  • Highlight McLaren-Honda F1 team’s use of Stratasys 3D printing to demonstrate its value proposition for a wide range of applications – driving sales

Campaign Strategy

  • Organise international story exclusive with leading 24 hour news channel

  • Exclusive VIP media event at McLaren HQ targeting international mainstream newspapers/broadcast media, as well as leading UK and German automotive press

    • Campaign Results

  • Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)

  • Live BBC News interview from event

  • Secured attendance and coverage from 12 key businesses/auto media at VIP event including Financial Times, CNN, CNBC, Huffington Post, International Business Times, Automotive World, Automobil Produktion

    • International TV exposure, including Sky News exclusive as well as 100+ articles across mainstream, business, automotive/motorsports, engineering, manufacturing and consumer tech outlets

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    Stratasys – McLaren F1 Campaign