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  • About Us
    • About Incus
    • Vision
    • Diversity, Equality & Inclusion
    • Meet The Team
  • Services
  • Sectors
    • Renewable Energy PR
    • Manufacturing PR Agency
    • B2B Tech PR Agency
    • Agricultural and FoodTech PR Agency
  • Careers
    • Values
    • Benefits
    • Vacancies
    • Team Building
  • Press Room
  • Contact

Stratasys – McLaren F1 Campaign

Campaign Objective

  • Highlight McLaren-Honda F1 team’s use of Stratasys 3D printing to demonstrate its value proposition for a wide range of applications – driving sales

Campaign Strategy

  • Organise international story exclusive with leading 24 hour news channel
  • Exclusive VIP media event at McLaren HQ targeting international mainstream newspapers/broadcast media, as well as leading UK and German automotive press
  • Campaign Results

  • Worldwide exclusive TV broadcast with Sky News: Report aired internationally (102 million homes in 127 countries)
  • Live BBC News interview from event
  • Secured attendance and coverage from 12 key businesses/auto media at VIP event including Financial Times, CNN, CNBC, Huffington Post, International Business Times, Automotive World, Automobil Produktion
  • International TV exposure, including Sky News exclusive as well as 100+ articles across mainstream, business, automotive/motorsports, engineering, manufacturing and consumer tech outlets

    SolarEdge – Utility-Scale/AgriPV
    BP and StoreDot – Charging to the Front Page
    Agmatix – Growing Crucial Market Awareness Through Thought Leadership
    Redefine Meat – New-Meat Goes Viral
    McLaren F1 – Lights Out And Away We Go!
    SolarEdge – Making B2B Technology Resonate With Consumers Nationwide
    Lumet – Unveiling new solar technology with WSJ exclusive
    Stratasys – Stealing the Show with Attention-grabbing New Product Unveil
    LEO Lane – No News, No Problem
    Stratasys – McLaren F1 Campaign

    PEOPLE SAY...

    “Working with Incus for over a decade, they have a unique ability to work strategically and tactically with both start-ups and established organizations – simplifying the complexities of developing a comprehensive PR program. They also help us to define impactful messaging that resonates with our key target audiences, while securing us hard-to-reach editorial opportunities and speaking engagements.”

    Bruce Bradshaw, CMO, 6K Additive

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