Lumet – Unveiling new solar technology with WSJ exclusive

Campaign Objectives

  • Launch Lumet and its breakthrough metallization technology for solar cell production within the US market

  • Secure an exclusive with a leading US business media publication to attract investors and strategic partners

Campaign Strategy

  • Take technical product messaging and convert into an easy-to-digest press story to appeal to both industry and mainstream media

  • Pre-pitch the news under embargo to the WSJ and set-up an exclusive interview with Lumet’s CEO

Campaign Results

  • Exclusive article in the WSJ with high-impact headline aligned to Lumet’s key message

  • Following the WSJ exclusive, subsequent TV interviews secured with CNBC and CNN

  • Press release sent to key industry media segments, followed by intense media pitching, resulting in 80+ articles

Launched Lumet to market with Wall Street Journal exclusive and TV interviews with CNBC and CNN

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